Expert system for the automated evaluation of the public image of political candidates and the analysis of electoral trends.
It consists in the development of an expert system, which will contain a knowledge base necessary for the evaluation and generation of indicators of the public popularity of political parties and candidates, public perception based on sentiment analysis and public perception regarding various Topics such as: Employment, security, housing, health, education, corruption, transparency, economy, fight against poverty, sustainability.
Description
It consists in the development of an expert system, which will contain a knowledge base necessary for the evaluation and generation of indicators of the public popularity of political parties and candidates, public perception based on sentiment analysis and public perception regarding various Topics such as: Employment, security, housing, health, education, corruption, transparency, economy, fight against poverty, sustainability. This knowledge base will be generated by a team of specialists in the areas of marketing, law, and political science. The knowledge base generated by the team of experts will be used as a reference by a cluster of extraction, analysis, and processing of large amounts of data, for the automated generation of the aforementioned indicators. The data necessary for the analysis and generation of automated metrics will be extracted mainly from the comments made by users of social networks (Facebook and Twitter) and electronic surveys. In addition to data extraction, the big data cluster will have the ability to perform a textual analysis of these, for the generation of metrics and the analysis of feelings in the comments.
The metrics generated by the cluster will be stored and these can be consulted through a subsystem of management and monitoring of the image of candidates or political parties, or even contrasted against the results of political adversaries. In addition to being able to visualize the information of the metrics generated throughout the time of the campaign, its evolution and / or comparison with opponents, the sub-management and monitoring system will have the ability to keep track of campaign expenses, event agenda, sympathizer agendas with geo references, reports, mailing and task control and assignment to campaign team members.
The proposed system will be complemented by the development of a mobile sub-system for monitoring the activities and achievements of the campaign teams. With this mobile application, the members of the campaign teams will be able to report in real-time their activities, tasks performed, achievements obtained, conduct surveys and report incidents.
In addition to the aforementioned, the system will also integrate a subsystem for the generation, sending and analysis of electronic surveys, which will allow for a complementary source of information that allows obtaining additional data for automated image analysis and electoral trends.
The purpose of this proposal is to provide political parties or candidates with an innovative and efficient tool, essential for the electoral contests of today, which allows them to have direct information on the perception of potential voters about their image and electoral tendencies. In addition to facilitating the administration of the political campaign, the system will provide candidates or political parties with accurate and real-time information on favourable and / or unfavourable factors and trends, which allow them to make intelligent decisions. In this project, the models of automated textual analysis of the comments expressed by the population will be analysed in Spanish, however, in later stages the model for the analysis of comments in English will be developed, an advanced resource planning system will be developed and New evaluation metrics for candidates and political parties will be included.
